THE IDEA
Every city seems to have that one cursed location where businesses repeatedly fail, regardless of what opens there. We turned this familiar urban myth into a lighthearted horror story, following a seemingly doomed retail space haunted by an endless history of commercial failure. Rather than leading with a product message, the film focused on building atmosphere, craft and entertainment value through handcrafted miniature sets and cinematic storytelling. Fiverr only enters the story at the very end as the unexpected solution, allowing the brand message to emerge naturally from an engaging narrative experience.
Every city seems to have that one cursed location where businesses repeatedly fail, regardless of what opens there. We turned this familiar urban myth into a lighthearted horror story, following a seemingly doomed retail space haunted by an endless history of commercial failure. Rather than leading with a product message, the film focused on building atmosphere, craft and entertainment value through handcrafted miniature sets and cinematic storytelling. Fiverr only enters the story at the very end as the unexpected solution, allowing the brand message to emerge naturally from an engaging narrative experience.
MY ROLE
Led concept development, copywriting and art direction from early ideation through production. Collaborated closely with directors, production partners, motion designers and internal creative teams to shape the film's narrative, visual language and handcrafted production approach.
Led concept development, copywriting and art direction from early ideation through production. Collaborated closely with directors, production partners, motion designers and internal creative teams to shape the film's narrative, visual language and handcrafted production approach.