THE IDEA
As “vibe coding” became one of the most talked-about trends in technology, we saw an opportunity to celebrate its promise while acknowledging its limitations. Inspired by the optimism of classic 1980s music videos, the campaign followed an aspiring founder whose AI-generated avocado app unexpectedly sparks a surreal romance with the avocado itself. The fantasy grows bigger and more ambitious until reality catches up and the product inevitably breaks. By contrasting boundless creative ambition with the practical challenges of execution, the campaign highlighted Fiverr’s experts as the bridge between exciting ideas and successful products, positioning the brand as an essential partner in the new era of AI-assisted creation.
As “vibe coding” became one of the most talked-about trends in technology, we saw an opportunity to celebrate its promise while acknowledging its limitations. Inspired by the optimism of classic 1980s music videos, the campaign followed an aspiring founder whose AI-generated avocado app unexpectedly sparks a surreal romance with the avocado itself. The fantasy grows bigger and more ambitious until reality catches up and the product inevitably breaks. By contrasting boundless creative ambition with the practical challenges of execution, the campaign highlighted Fiverr’s experts as the bridge between exciting ideas and successful products, positioning the brand as an essential partner in the new era of AI-assisted creation.
MY ROLE
Led concept development, copywriting and art direction from early ideation through production. Oversaw the creative vision across narrative, music and visual execution, including casting, music supervision and 3D asset development. Worked closely with the director, production partners, 3D artists, motion designers and internal stakeholders to bring the campaign to life across film, performance and social formats.
Led concept development, copywriting and art direction from early ideation through production. Oversaw the creative vision across narrative, music and visual execution, including casting, music supervision and 3D asset development. Worked closely with the director, production partners, 3D artists, motion designers and internal stakeholders to bring the campaign to life across film, performance and social formats.